Keywords and key phrases are the specific terms people type in when they are searching for a product, service, or general information. Identifying these keywords is important before beginning content production and SEO efforts.
What is Keyword Research?
Keyword research is the process of finding the most relevant terms to target during your content marketing efforts. These keywords can then be used in blog posts, service pages, home pages of websites, guest posts, social media posts, paid advertisements, and more. The benefits of keyword research include increased visibility in search engines, the ability to produce content that is relevant to your brand, and an optimized rate of conversions through commercial intent targeting.
Keyword research also allows you to gain insights into your customers’ search patterns and fine-tune your paid advertising and remarketing strategies. We use a range of online tools and software systems to identify the most important keywords, including but not limited to SEMRush, KWFinder, Google Search Console, and Google Keyword Planner.
What Does Keyword Research Include?
Keyword research involves a detailed analysis of your existing keywords, potential keywords, and your competitors for keyword opportunities upon which your organization can capitalize. More specifically, keyword research services include:
- Extensive Keywords Audit
- Keyword Identification
- Keyword Mapping
- Topic Ideation and Recommendation
- Competitor Content Analysis
- Commercial Intent Analysis
- Content Writing Strategy
We conduct extensive research efforts to find the keywords that should be targeted on your website. Our team also analyzes for commercial intent (meaning the searches are for the purpose of purchasing), and we provide a recommendation for how to best implement your keywords with content marketing, SEO, social media, and paid advertising.
Extensive Keywords Audit
We conduct thorough analysis of your existing keywords. In many cases, this reveals opportunities to rank well through content updates, rather than creating new content entirely. In either case, an extensive audit helps establish a starting point for your keyword research and future content efforts.
Anyone can type in a website URL in a keyword tool and import the list into a spreadsheet. Our process goes much deeper than this. Specifically, we identify keywords based on entity-based SEO principles. This is an innovative approach that reveals opportunities that other agencies may miss.
Keyword mapping organizes your primary keywords based on the entity within which it falls. This makes topic identification (see below) much easier and guides you through the content development stages. In other words, we provide a map that allows you to capitalize on the keywords we identify.
Topic Ideation and Recommendation
Topic development may seem like a simple concept; you take a keyword and build a topic such as “X Benefits of [keyword].” However, our process is much more strategic. When we recommend a topic, you can trust that we have done the research to ensure you are able to compete for rankings at the top of the first page.
Competitor Content Analysis
You can learn a lot from your competition. This allows for the identification of keywords you should target. We conduct thorough competitor analysis to identify content opportunities for which you can receive traffic.
Commercial Intent Analysis
Of course, the ultimate goal of search traffic is to convert website visitors into paying customers and clients. Commercial intent refers to search with the intent to purchase. This is far more valuable than search terms that have no commercial intent, such as “how to” search terms. We identify the best commercial intent keywords upon which your organization to capitalize.
Content Writing Strategy
Keyword research and content writing go hand-in-hand. As a part of our keyword research service, we recommend a content writing strategy. This includes a proposed content map and schedule. Our professional writers can handle the content development for you, or you can have your internal team execute the strategy.
What Separates Tunl Agency From Other Keyword Research Agencies?
Here at Tunl Agency, we pride ourselves on being the best in the world at keyword research. We provide an industry-specific research process that leads to quality keyword results that are delivered quickly. There are also no contract commitments, and you have access to our detailed reports throughout the process.
In other words, we value transparency and communication. Perhaps the best news is you receive our services at a premium discount (for a limited time). We encourage you to call us today or schedule a consultation to learn more about our keyword research process and other SEO and content marketing services.
Start Your Keyword Research Campaign Today
You can get your keyword research plan started today by contacting us and scheduling a consultation visit (via Google Meet). We look forward to answering your questions and learning more about your company and keyword research goals.