Local search engine optimization (Local SEO) involves optimizing your organization’s ability to rank within Google’s search engine results pages (SERPs). This helps increase your website’s local traffic and leads to more online and in-person sales.
What are Local SEO Services?
Local SEO services are marketing efforts designed to improve the online search visibility of small to midsize businesses. The benefits of local SEO services from Tunl Agency include increased online visibility, higher local SEO rankings, a broader presence in Google results pages, improved local reputation within your community, and more inquiries from prospective clients.
In essence, you can expect more sustainable website traffic and sales. We recommend local SEO services for small businesses, brick-and-mortar shops, and mid-sized businesses that may have more than one store. This is especially the case for organizations that sell their goods and services within their own local community.
What Do Local SEO Services Include?
We have a team of digital marketing professionals that specialize in SEO services, and we personalize your company’s local SEO plan. Our services may vary based on your industry and unique business needs and goals. However, our local SEO services at Tunl Agency include:
- On-Page SEO Improvements
- Keyword Optimization
- Link Building Strategy
- Content Development
- Google My Business (GMB) Optimization
- NAP Consistency
- User Experience (UX) Improvements
- Review Management
- Schema Data Markup
Tunl Agency has a team of digital marketing professionals that work on our local SEO services, including SEO specialists, content writers, and web designers. Here is a closer look at what is involved with local SEO.
On-Page SEO Improvements
There are numerous on-page elements that play a role in your ability to rank. We conduct a thorough audit of the on-page elements of your website. This includes internal linking, title tags, meta descriptions, image sizes (for site speed purposes), and other technical SEO elements.
Keyword Optimization
We begin with keyword research. This involves the identification of search terms that your target audience enters to find information. The goal is to optimize your keyword strategy to ensure first-page ranking and relevant traffic to your website.
Link Building Strategy
Link building, also called backlink acquisition, is the process of obtaining incoming hyperlinks from other websites. Google uses backlinks to determine the authority and relevancy of your website or webpage. Backlinks are essentially a vote of confidence that shows Google your website is trusted.
Content Development
Content development for local businesses involves website blog writing, service page writing (copywriting), and the development of content for social media sites and paid advertisements. This is designed to capitalize on the keywords that have been identified (see above).
Google My Business (GMB) Optimization
An optimized Google My Business listing is a direct signal to Google that you are a local business with a trusted reputation. Although this may not make a significant impact on national search results, GMB optimization is incredibly powerful for local rankings. For example, an Italian restaurant may begin to rank higher for search terms such as “best spaghetti restaurant near me.”
NAP Consistency
This stands for name, address, and phone number consistency. NAP consistency simply means your business’ name, address, phone number, and other major details are consistent across all online channels. As discussed, the goal is for Google to trust you, and this is another great way of establishing more trust.
User Experience (UX) Improvements
User experience (UX) and user interface (UI) improvements are fancy ways of describing professional web design improvements. This simply makes your website easier to navigate for your visitors and provides a more professional layout.
Review Management
Reviews play an integral role in local search results. Moreover, more quality Google reviews make your business more likely to be chosen by web visitors. Review management involves the monitoring of reviews, review responses, and actively collecting reviews and testimonials.
Schema Data Markup
Schema markup, or structured data markup, is essentially the (complex) language of search engines. This service involves enhanced descriptions that help Google better detect your website and understand your content.
What Separates Tunl Agency From Other Local SEO Agencies?
Tunl Agency takes great pride in offering innovative local SEO services and processes. Whereas other agencies often lock clients into 6-month contracts, you can cancel your plan at any time with Tunl Agency. We also specialize in the hospitality, tourism, and travel industries, so you can trust you are choosing an agency that understands your business, competition, and industry. We offer transparent pricing as we know we are more affordable and provide a higher return on your investment than our competitors.
Get Started With a Free Local SEO Proposal or Consultation
Tunl Agency specializes in local businesses, including but not limited to restaurants, hotels, tourist attractions, and rental companies. To get your local SEO journey started, schedule a consultation (via Google Meet) today.