With more patrons choosing bar and grill restaurants via online channels (i.e. Google, social media, etc.), it is essential to have a sound digital marketing strategy. In this review, we discuss how your bar and grill restaurant can implement digital marketing strategies to improve your online visibility and sales in the modern-day of marketing.
Digital Marketing for Bar and Grill Restaurants Explained
Digital marketing, also called online marketing, is a marketing strategy designed to improve your bar and grill restaurant’s online visibility and sales. Below we discuss the four most popular forms of digital marketing for bar and grill restaurants, which include SEO, content marketing, website design, and social media marketing. Your bar and grill restaurant may also benefit from PPC advertisements on Google and social media and reputation management as well.
SEO for Bar and Grill Restaurants
Search engine optimization (SEO) is a way to improve your search rankings in Google Search. Specifically, bar and grill SEO focuses on optimization for local search terms. For example, the goal here is to rank as high as possible for the term “bar and grill in [city].” So, how do we accomplish this? There are several actions an SEO professional may take to give your website the best chance to rank well. Notably, these actions include:
- Clean up all technical SEO issues, such as broken links, missing metas, duplicate content, etc.
- Optimize your internal linking strategy based on each entity you target
- Clean your backlink profile and acquire new, high-authority backlinks
- Improve your site speed and optimize your website images
Content Marketing for Bar and Grill Restaurants
Content and SEO go hand in hand. Of course, this includes written content on your website (i.e. sales pages, blog posts, press releases, etc.). However, it also includes personalized graphics (i.e. infographics), video production, email marketing, and guest posting as well. A personalized content marketing campaign is particularly effective for bar and grill restaurants.
A recommended strategy may include but not be limited to promotional graphics to display on your website and social media pages, several press releases that can improve your exposure, reputation, and SEO rankings, and ongoing blog content.
Website Design for Bar and Grill Restaurants
Your website is one of the most sound investments you can make. Whereas a low-quality website without all of the essential integrations may turn away potential customers and make it far too difficult to navigate or place orders, a quality website encourages more patrons and orders online.
Of course, website design also impacts your SEO rankings as well. A quality website that loads well and keeps visitors on your page longer reduces bounce rates and increases average time on site, which are critical SEO metrics. Bar and grill restaurants should also be optimized for online ordering as well. This allows you to directly book more orders and increase your profit margins, rather than have the customer migrate to online ordering applications.
Social Media for Bar and Grill Restaurants
Social media is a great place to display the vibe of your bar and grill, display your delicious plates and drinks, and advertise promotions and special events. Notably, we recommend Instagram, Facebook, and TikTok marketing for bar and grill restaurants. Professional social media marketing involves efforts to improve your reputation, visibility, and sales from social media by gaining more followers, regularly making quality posts, and responding and interacting with followers.
What are The Benefits of Digital Marketing for Bar and Grill Restaurants?
Ultimately, the primary benefit of digital marketing is to improve your profits on online channels. Ideally, you are able to create a sustainable digital marketing strategy that allows you to predictably and consistently attract new patrons to your bar and grill restaurant. More specifically, the benefits of a digital marketing campaign may include:
- Gain more website traffic and convert more website visitors into paying customers
- Improve how you are viewed online by patrons and members of your community (online reputation)
- Create an automated and reliable paid advertising model, particularly one that targets your ideal customer persona
- Establish yourself as an industry leader in your area via content marketing
- Improve the quality (and quantity) of reviews you receive on Google Reviews and other review sites
Of course, the quality of results you achieve depends upon the extent and quality of your efforts. This means choosing the right professional or agency to manage your digital marketing campaign is essential. With the right approach, there is no doubt that digital marketing for bar and grill restaurants is worth the investment.
Tunl Agency Offers Digital Marketing Services for Bar and Grill Restaurants
Are you considering digital marketing for your bar? If so, then contact Tunl Agency today. We help bars (and bar-style restaurants) improve their online visibility and sales through personalized digital marketing strategies and services. To learn more and discuss your needs in detail, contact us today.