Ranking high for terms such as “skydiving centers in [city]” is incredibly powerful. It allows you to sell more skydiving sessions and see massive returns on your marketing and advertising investments. Digital marketing is the best way to improve your rankings in Google and reach more customers online via other channels (i.e. social media). In this review, we look specifically at what digital marketing strategies are most effective for skydiving centers.
Digital Marketing for Skydiving Centers Explained
Digital marketing for skydiving centers include a range of strategies that are designed to improve your online visibility. Common digital marketing goals for skydiving centers may include:
- Increase website traffic
- Convert more website visitors
- Optimize your paid advertising ROI
- Improve social media presence
- Improve your skydiving center’s reputation
Ultimately, the goal of digital marketing is to create more sales (and profit) by capitalizing upon online marketing opportunities, which include but are not limited to Google Search and social media.
Types of Digital Marketing Services for Skydiving Centers
Every skydiving center should have a personalized digital marketing strategy. Some of the more popular and proven services for digital marketing include SEO, content marketing, website design, and social media; paid advertisements (i.e. PPC ads) and reputation management are often beneficial as well.
SEO for Skydiving Centers
Skydivers often find skydiving centers through Google Search. Of course, the skydiving centers that rank the highest on the search engine results pages (SERPs) are rewarded with more traffic and more customers through Google. Search engine optimization, or SEO, is a type of digital marketing service that focuses on improving your skydiving center’s rank in Google Search. SEO includes but is not limited to:
- Keyword optimization
- On-page SEO improvements
- Technical SEO cleanup
- Link Building Strategy
- Content Development
Specifically, the focus for skydiving centers should be on local SEO. This means taking steps to improve your rank for local search terms such as “best skydiving center in [city].” This should involve Google My Business (GMB) optimization, name, address, phone number (NAP) consistency, and review management.
Content Marketing for Skydiving Centers
Content marketing is a great way to draw more potential skydivers to your center. Many first time skydivers (or even individuals who have done it before) look to Google for educational content. After all, most people like to be informed and prepared before they jump out of a plane.
You can reach customers where they are online by targeting them via informative blog posts. Of course, written content such as blog posts and service pages are just one of many forms of content. Personalized promotional graphics and video content are also effective methods of content marketing. A press release can also help your skydiving center gain exposure online.
Website Design for Skydiving Centers
The fact is you need customers to trust you when you are leading them on their skydiving adventure. Your website serves as a first impression. A professional website immediately instills confidence in the potential customer, whereas a poorly designed website may give them doubts about signing up. For this reason, skydiving centers should strongly consider investments into professional website design.
Social Media for Skydiving Centers
No business type can benefit more from a social media campaign and modernized social media strategy than skydiving centers. Social media has the power to improve your reputation and set you apart from competitors in your area. By posting videos of your customers having a good time can influence others to sign up with you as well.
In particular, influencer marketing is a great way to promote your center in a powerful manner. For example, if an influencer who has tens of thousands of followers and a reputation for adventure and travel were to take part in your skydiving service and promote your brand, this can do wonders to improve your online reputation, visibility, and sales.
How Does Digital Marketing for Skydiving Centers Work?
First, you will need to determine if you will conduct your own digital marketing campaign or hire a professional (or agency). If you have an internal marketing professional or team, then they can handle the campaign for you. Otherwise, it may be best to outsource your campaign. From there, you will need to determine your services. The professional or agency you choose should provide a personalized recommendation (rather than a cookie-cutter approach). It may take up to six months to see the full benefit of your digital marketing campaign. Nevertheless, a campaign that is executed well should deliver noticeable results long-term.
Are You Considering Digital Marketing for Skydiving Centers?
Tunl Agency can help you take your skydiving center to the next level through visibility and sales growth online. We focus on delivering a return on your online marketing investment. For more information and to receive a free, no-obligation marketing proposal, contact us today.