Tourist attractions rely upon visitors from well outside the local area. This means repeat customers and word-of-mouth promotions are not enough to maximize your outreach efforts. Digital marketing for tourist attractions involves actively expanding your outreach and improving your brand reputation via online channels. This review discusses how you can optimize your tourist attraction’s digital marketing efforts.
Digital Marketing for Tourist Attractions Explained
Digital marketing, also called online marketing, is simply marketing efforts that take place online. More people than ever before are using the internet to find fun things to do, especially if they are visiting a new area.
Subsequently, it is vital for tourist attractions to have a sound digital marketing strategy in place to optimize their visibility online. This includes but is not limited to their visibility on search engines (i.e. Google Search), social media platforms, and directories.
Types of Digital Marketing Services for Tourist Attractions
Digital marketing encompasses a range of services. This notably includes search engine optimization (SEO), content marketing, website design and development, social media management, pay-per-click (PPC) management, and reputation management.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is perhaps the most well-known digital marketing service. This involves improving your website and webpages ability to rank for search terms in Google. Without SEO efforts, the website for your tourist attraction business is less likely to be discoverable on search engine results pages (SERPs), which can greatly limit your online reach to prospective customers.
Content is often referred to as the currency of the internet. The more content you produce, the more potential you have to receive traffic to your website (and social media accounts). However, just like currency, not all content is worth the same, and producing high-quality content that is helpful for the reader is imperative. Content marketing can come in the form of blog posts, services pages, infographics, guest posts, and more.
Website Design and Development
Professional website design and development can provide your tourist attraction business with an elegant website that appropriately leads prospective customers through the buyer’s journey. It also helps you establish a sense of trust and professionalism from the first impression.
Social Media Marketing
Social media marketing is a great way to showcase your tourist attraction to prospective guests. This digital marketing service involves the planning and management of all of your social media posts across all platforms. It also includes responding to comments and direct messages as well.
You can use social media to directly sell to your customers or lead them to a landing page on your website. Of course, social media is a great way to raise brand awareness and reputation as well.
Pay-Per-Click (PPC) Advertising
Pay-per-click management, also called PPC management, is a form of digital advertising that tourist attractions can use to reach prospective customers through targeted advertisements. With PPC advertising, you pay for each time someone clicks on your advertisement, hence the name “pay-per-click.”
You can personalize your ads to display the information you feel will gain the prospective customer’s attention and lead them to your next goal (i.e. click on your landing page, visit your social media account, call you, etc.). You can also personalize your outreach to target the audience you feel is most likely to visit your tourist attraction destination.
Reputation management, as the name suggests, is a digital marketing service that involves monitoring and improving how your brand is viewed online. This can include responding to negative reviews, encouraging customers to leave positive reviews, collecting data via surveys and questionnaires, etc. A positive online reputation helps ensure visitors choose your tourist attraction over a competitor.
Influencer marketing is a form of digital marketing for tourist attractions that uses paid endorsements from social media personalities (as well as other influencers) that are able to reach a broader audience. For example, you may have a well-known social media personality visit your tourist attraction and post a vlog on their social network accounts promoting the experience.
When Should I Consider a Digital Marketing Agency?
A digital marketing agency specializes in online marketing services. This can save you and your internal team time and allow you to focus on the operations of your business. You should consider working with a digital marketing agency if you are not seeing optimal results from your digital marketing efforts or if you simply do not have a large enough internal marketing team to encompass your online marketing efforts to the level you desire.
Tunl Agency Offers Digital Marketing Services for Tourist Attraction Businesses
Are you considering digital marketing for your tourist attraction business? If so, then our team at Tunl Agency is here to help you. We specialize in digital marketing services for the tourism industry, working with parks, zoos, fishing charters, and much more. To learn more about how our services can help you, contact us today.