Keyword mapping is a great way to organize your content marketing campaigns in 2023. This review discusses how to create your keyword map and provides you with our free keyword mapping template that is available for easy download.
What is a Keyword Mapping Template?
Keyword mapping is a framework that provides structure and organization for the keywords you target on your website via service pages, blog pages, etc. The creation of a keyword mapping template makes it easier to stay on schedule during your content marketing campaigns in 2023. Our template allows you to group your primary, secondary, and tertiary keywords by category and also makes it easier to formulate topics, title tags, meta descriptions, and more.
What Should a Keyword Mapping Template Include?
Your keyword mapping template should include the primary keywords you intend to target with each piece of content, the specific title of each content piece, and the ability to update the status. Our template also includes sections to add your title tag, meta description, word count, publish date, and links to the content. Overall, this helps streamline the content process for faster publishing. Of course, it also allows you to target the keywords that are the most meaningful for your website.
A Step-by-Step Guide to Keyword Mapping in 2023
We make the keyword mapping process easy for you. You can use the five-step process below to fill out our free template. This allows you to effortlessly update your progress throughout the duration of your content marketing campaigns in 2023.
Step 1: Find The Primary and Secondary Keywords That Matter The Most
There are numerous keyword research tools available in 2023. Many of these tools are entirely free to use, although limits may apply. For free keyword research resources, we recommend:
- Google Keyword Planner
- Google “related searches”
- Google “people also ask”
These three are actually free, and if you are willing to put in the time, they can be all you need. Of course, there are many “free” keyword research tools that limit the results you see and the number of searches you can make. If you have a larger content marketing budget and want a reliable paid keyword research tool, then we recommend Mangools and UberSuggest. Once you complete your keyword research efforts and have compiled an extensive list of possible terms to target, decide on the ones that are the most impactful and add them to the keyword map.
Step 2: Create Your Titles and Add Them to The Keyword Mapping Template
Topic ideation is an often overlooked part of the keyword mapping process. This keyword mapping template allows you to effortlessly create your page titles based on the keyword you are targeting. Keep in mind, the goal is to not only rank well but to create an intriguing title that speaks to your target audience and grabs their attention. Be catchy and include the keyword only once in the title.
Step 3: Create Your Title Tags and Meta Descriptions
The next step is to create your title tags and meta descriptions. This may seem monotonous and unimportant, but it will save you a lot of time when you start to publish your content. The title tag should be as short as possible and include the keyword. For the meta description, you want to be straight to the point. However, this is not the place to stuff your keywords; Google may even penalize you for including the keyword too often in the meta description.
Step 4: Establish Your Due Date, Word Count, and Writer(s)
This step is particularly important if you intend to hire a content writer. However, if you are creating the content yourself, then it still helps to establish some guidelines and a timeline for each post. This keyword mapping template allows you to effortlessly change the status between “not started”, “in progress”, and “published.” You can add more status options by going to Format → Conditional Formatting.
Step 5: Create a Content Promotion Plan
Promoting your content is essential. Ideally, every piece of content you create should include email and social media promotions. If you have a presence on Youtube (or do not mind creating video content and starting a Youtube channel), then you can also create a video about your content as well. It helps to have this strategy prepared in advance. Determine the social media sites you want to use to promote your content and clean up your email lists. This makes the promotion process much more time-friendly for you.
Grab Our FREE Keyword Mapping Template
You can access the free template with the link below. Be sure to create a copy of the spreadsheet before you make any edits. (File → Make a Copy). Tunl Agency also offers content writing services as well as professional keyword research. Contact us today for more information.