It is imperative for hotels to rank well within Google in order to achieve optimal traffic and subsequently book more guests on a more consistent basis. One way to optimize your rank within search engines and generate more traffic to your website is by working directly with a hotel SEO agency. This review discusses how you can find the best hotel SEO agency for your business.
What is Hotel SEO?
Hotel SEO (search engine optimization) is the optimization of your hotel’s website and individual web pages to allow for higher rankings in Google and other search engines. For hotels specifically, the optimization for local search terms such as “hotels in [city]” can help you attract guests that may have otherwise gone to your competitors.
What Does a Hotel SEO Agency Do?
A reputable hotel SEO agency should have a comprehensive SEO strategy in place that is personalized specifically for your hotel business. The SEO strategy should include (but not be limited to) an extensive SEO audit, technical SEO, backlink acquisition, and content marketing. A sales funnel once you capture the prospect’s attention should be included as well.
5 Tips for Choosing The Best Hotel SEO Agency
When choosing the best hotel SEO agency for your hotel business, you should consider how well they understand the hotel industry, the services they offer, and your specific SEO needs and goals. It is also important to choose an agency that communicates well and does not attempt to lock you into long-term contracts.
1. Choose an SEO Agency That Understands The Hotel Industry
Many SEO Agencies offer a broad set of services that use a cookie-cutter, one-size-fits-all approach. However, the hotel industry is unique, and it is important to hire a hotel SEO agency that understands your industry.
This helps ensure you are able to target the appropriate keywords and create content that is relevant to your audience. An agency that understands your industry can also more effortlessly acquire backlinks via guest posts, directories, etc. as they have better access to relevant resources.
2. Ensure The Agency Offers The Services You Need
Every hotel business is unique. Whether you are a bed and breakfast or an extended stay luxury hotel, it is crucial to understand the specific SEO services that mean the most for your business.
More importantly, it is important to hire someone that understands your specific service needs and specializes in those exact services. For example, your SEO strategy may require building an extensive backlink profile to match the domain authority of your competitors.
3. Understand Your SEO Needs and Ask Questions
If you are considering working with a hotel SEO agency, then you are probably doing so because you want to work with an expert that can save you time and optimize your profit from online channels.
When finding the best hotel SEO agency for your hotel business, you should learn as much as you can about them and how they can help your business grow online by asking them a series of questions. For example, you can ask them what they feel the emphasis points of your SEO campaign should be to ensure they align with your SEO goals.
4. Find an Agency That Communicates Effectively
When you hire a hotel SEO agency, you enter into a relationship with them. Much like any type of relationship, communication is key. If you feel as if there may be a breakdown in communication or that getting in touch with the SEO agency will be a challenge, then do not hire them. On the other hand, if your consultation goes well and there is a direct point of contact that you can reach out to at any time, then you can feel confident that the relationship will be satisfactory and productive in meeting your company’s goals.
5. Avoid Getting Locked into Long-Term Contracts
Long-term contracts are all too common with hotel SEO agencies. Those who require six-month or longer commitments often do so as a way to protect themselves in case they are unable to produce the desired results — stay away from these hotel SEO agencies.
Instead, find a hotel SEO agency that stands behind their work and allows you to leave if you are not satisfied with the services they offer. While patience is important with SEO, it is also important that you feel comfortable with the service you are receiving and are able to discontinue the service if you desire.
Contact Tunl Agency to Discuss SEO for Your Hotel
Are you considering working with an SEO agency that understands the hotel industry? Tunl Agency offers a range of digital marketing services, including Hotel SEO. To learn more about how we can help you reach your SEO goals, schedule a consultation today. You can also contact us by phone at (678) 603-3946 or by email at aaron@tunlagency.org as well.