Tunl Agency’s rebranding services are a great way to improve your organization’s brand image and reach your consumers more effectively. We specialize in rebranding services for the hospitality and tourism industries (and other related industries).
What is Rebranding?
Rebranding is the evolution of how your organization is perceived. This shows consumers that you are adapting to an ever-changing industry and modernizing your organization to meet their needs. The benefits of rebranding include improvements in the way your brand is viewed online, the establishment of more trust with prospective buyers, boosting your organization’s overall value, and the ability to increase your ROI on marketing campaigns. Rebranding may also help attract qualified talent for job openings.
There are many reasons to consider rebranding your organization. For example, you may be considering raising your prices and becoming a premium brand, in which case your ideal customer profile would change and a rebrand would be necessary to properly market to them. Whatever your goals are for the future direction of your organization, Tunl Agency can assist you with the rebranding that is necessary.
What Does Rebranding Include?
Our rebranding service includes a range of actions to improve the way your brand is viewed by consumers. There are different types of rebranding, which are brand refresh, brand merger, and full rebranding. Rebranding services with Tunl Agency include (but are not limited to):
- An extensive brand audit and analysis of your online reputation
- A detailed industry analysis to determine your organization’s ideal customer profile (ICP)
- An assessment of your competitors to determine what they are doing well and where we can create an advantage for your organization
- An entirely new and modernized logo and brand graphics (this can be used for your website, social media, product designs, etc.)
- A redesign of your website and social media pages
- Copywriting services to display your brand and raise brand awareness
Brand Audit and Analysis
- Evaluate your logo, colors, and typography
- Analyze messaging consistency across platforms
- Assess online presence, including website and social media
- Review customer feedback and sentiment
Ideal Customer Profile (ICP) Identification
- Analyze existing customer data to identify common characteristics
- Develop a detailed profile of the ideal customer, including demographics and pain points
- Conduct market research to validate and refine the ICP
- Create messaging and positioning that resonates with the identified ICP
Industry and Competitor Assessment
- Identify and study key competitors in the industry
- Examine current and emerging market trends
- Assess pricing approaches utilized by competitors
- Analyze strengths, weaknesses, opportunities, and threats
Website and Social Media Redesign
- Revamp website and social media for a fresh look
- Modernize design and user experience
- Align visuals and messaging with rebranding
- Optimize platforms for improved customer interaction
Copywriting Services
- Craft compelling and aligned brand messaging
- Develop engaging content for various platforms
- Refine tone and voice to match rebranding
- Create impactful brand stories and narratives
Receive a Free Rebranding Proposal for Your Organization
Is your organization in need of a brand refresh or full rebranding? If so, then Tunl Agency is here to assist you. Feel free to contact us today and schedule a consultation to learn more about our rebranding services and get started.