Much of the work in an SEO campaign happens in the first few months. After your campaign, the focus shifts to maintaining your results. You should not have to pay the same amount for ongoing services as you do for the initial campaign. Subsequently, Tunl Agency offers SEO tracking services to help you stay on top of your SEO while not paying the same rate you would for a full campaign.
What is SEO Tracking?
SEO tracking is the close monitoring of your SEO results. This includes maintaining any results you have been able to achieve through SEO efforts and campaigns in the past. The benefits of SEO tracking include continual improvements in search rank, the development of a healthy website that Google trusts, the development of up-to-date and relevant content, the creation of a healthy and strong backlink profile, and the optimization of your site speed and user experience.
If you are not continually updating your content, taking care of your website health, tracking your backlinks to watch for spam, and performing other ongoing SEO tasks, then you are likely to move back in search results pages.
What Does SEO Tracking Include?
SEO tracking with Tunl Agency includes everything you need to maintain (and continually improve) the SEO results you have achieved. SEO tracking services primarily include:
- Technical SEO Updates
- Keyword & Content Updates
- Rank Tracking
- Traffic Reporting
- Internal Link Tracking
- Backlink Tracking
- UX/UI Monitoring
- Monthly SEO Reports
- Demographics Reporting
- Google Review Management
- Google My Business Monitoring
- Broken Backlink Recovery
Of course, we can also personalize your plan so that you are getting exactly what you need in accordance with your SEO goals and needs. Here is a more detailed review of each feature of our SEO tracking service.
Technical SEO Updates
We keep track of all technical SEO aspects and fix any concerns right away. This includes updating website copy, fixing broken links, indexing new pages, maintaining security of your site, and much more. Technical SEO tracking ensures you avoid Google penalties that could cripple your ranks and subsequent traffic.
Keyword & Content Updates
You may see a decline in your content’s rank positions as it grows older and your competitors add new content for the same keywords. We consistently update your existing content to help ensure optimal rank within Google SERPs. Additionally, we track keywords. Many keywords change seasonally or decline or increase over time, revealing new opportunities upon which you can capitalize.
SEO tracking also includes monitoring your rank position within Google SERPs. This allows us to determine the success of previous content efforts and identify new opportunities. In other cases, declining rankings may be an indicator that a content update (see above) is necessary.
We also monitor the performance of your website each week as well. This includes detailed analytics such as bounce rate, average time on site, conversion rate, visitor’s journey, and more. Based on your traffic information, you can make more informed decisions about future digital marketing efforts.
Internal Link Tracking
An optimized internal link strategy is an easy way to improve your Google rankings. On the other hand, broken internal links or a link strategy that is poorly executed may hold back your rankings. We track your internal links and notify you (through monthly reports) of any broken links we fix or internal links that we add to your website.
There are hundreds of ranking factors Google takes into consideration, although there may be none bigger than your backlink profile. Backlink tracking involves monitoring your profile and identifying broken links, do follow links that go away or change to no follow, and the addition of backlinks. We may also recommend disavowing spam backlinks as well.
With UX/UI monitoring, we keep a close eye on the design and user experience of your website. This includes monitoring your site speed, assessing the performance of your sales funnel, and more.
Weekly SEO Reports
You also receive weekly SEO reports that detail the performance of your website and SEO efforts, along with recommended improvements (if applicable) or efforts to maintain your results.
This involves the tracking of demographic information, such as the age range of your audience, gender, how they are finding you (mobile or desktop), and other crucial details. This allows for improved customer segmentation and an optimized marketing strategy.
Google Review Management
We monitor your Google reviews. You are also immediately notified of any new reviews, so you can respond promptly (if desired).
Google My Business Monitoring
Your Google My Business profile can be a huge asset for you, particularly if you are a local small business. We monitor your profile and notify you if any action is needed.
Broken Backlink Recovery
Broken backlinks can lead to a decline in your search rankings or hold you back from maximizing your traffic via organic search. We help you recover broken backlinks with SEO tracking services.
Get The SEO Tracking You Need with Tunl Agency
Whether you have recently completed an SEO campaign or have yet to start, Tunl Agency is your destination for SEO improvements and ongoing tracking. To learn more about our ongoing SEO tracking service (and other services), contact us today to schedule a consultation.