A sound social media strategy is imperative for restaurants. Unfortunately for many, it is all too easy to become redundant and run out of content ideas. This review focuses on social media post ideas for your restaurant that keep your social media pages lively and filled with fun and useful content that display your restaurant in a positive manner.
13 Restaurant Social Media Post Ideas
The following are our favorite social media post ideas for restaurants to help attract new customers and improve your online brand reputation and presence.
1. Highlight Your Menu Items
Food is what brings people into your restaurant. Subsequently, you should never feel as if you have highlighted your menu too much, especially if you feel your food is superior to your local competition. Of course, it always helps to find new and creative ways to showcase your food. For example, show your dishes while they are being cooked. This is a famous tactic among hibachi restaurants, but it works well for all restaurant types.
2. Post Events and Promotions
You can also post your promotions and events on your social media channels as well. For example, this could include wine tastings, beer tastings, guest bartender events, charity events, and lectures (with dinner).
3. Hold Giveaway Contests
Giveaway contests create a fun atmosphere and offer an opportunity to give back to your loyal customers. It also creates an incentive for locals (and tourists) who find you through social media to stop by as they just may be able to win a giveaway prize.
4. Introduce an Employee
Your employees are the lifeblood of your restaurant. Giving a brief introduction into who they are and why they enjoy working at your restaurant makes for an excellent social media post, especially if you have exceptional service.
5. Interview One of Your Regulars
You can also interview one of your regular customers as well. You can ask them a series of questions on camera. For example, you could ask them why they choose your restaurant, how long they have been visiting your restaurant, and the types of dishes they would recommend for first-time customers.
6. Create a Funny Post (i.e. Memes)
It is good to have a variety of content types. You should have some educational videos (i.e. cooking tips), promotional content (i.e. images of featured dishes), and funny content. This could be in the form of a funny meme that your target audience relates with or a restaurant joke, among numerous other possibilities.
7. Create a Promotional Video
There is nothing wrong with having pride in your restaurant. Promotional videos are a great way to display the pride you take in your food and service. It can also be a great way to showcase new menu items, new services (i.e. catering), new locations, and much more.
8. Showcase Your Restaurant Environment
Pictures and videos of the environment and energy of your restaurant are incredibly powerful. Often, the vibe of a restaurant does more to attract customers than the food. Therefore, you should certainly mix pictures of your restaurant in action into your social media post schedule and strategy.
9. Create a “How-To” Cooking Video
Without giving away all of your secrets, you can provide value to your audience by giving them some easy and simple at-home cooking tips and recipes. This is particularly powerful if you sell your own food products (i.e. tomato sauce), which you can incorporate into the how-to videos.
10. Highlight Your Best Reviews
Reviews are a great way to show why people love your restaurant. To take it a step further, testimonials are even more powerful. Try and find a customer who left a good review and create a short testimonial video with them. If executed well, this is social media gold.
11. Start a Cooking Class
A cooking class is a unique way to draw locals to your restaurant as well as generate additional income. This works well if you specialize in a certain type of food, such as Italian, vegan, or Latin.
12. Showcase Your Live Music
If your restaurant hosts live music, then showcasing the talented musicians that play at your restaurant is a fantastic social media post idea. This is a unique way to show the energy of your restaurant through social media, and it draws in locals.
13. Highlight Your Delivery Service
Another great way to create unique content and promote your restaurant is to highlight a special service that you offer, such as personal delivery or catering services. This can help attract new customers (and followers) as well as separate yourself from competitors.
Final Thoughts
The best social media posts for restaurants are genuine and creative. It also helps to have a social media post schedule and outline the posts well ahead of time. Last but not least, stay consistent and remain patient when building your social media presence. Tunl Agency offers social media services for restaurants. Contact us today for more information.