Tours are a core component of the travel and tourism industries — hence the name. At Tunl Agency, we focus on helping tour-related businesses thrive and maintain continual growth through digital marketing services.
Digital Marketing for Tours
So what is digital marketing for tours? In simplest terms, digital marketing is a way to advertise your company online. This includes optimizing your search rankings in search engines such as Google, ensuring your social media accounts are well-maintained and releasing industry-specific information through your website’s blog and other relevant sites. Digital marketing is important for businesses that rely more on out-of-town customers than local customers as many search online to find tours they should attend.
Types of Tours That We Work With
We assist a range of tour types and related businesses. Whether your business offers seasonal tours, nature trails or frequently hosts sporting events, Tunl Agency is here to help you market your company online. Several key tour related business types we work with include:
- Sightseeing tours
- Boat tours & cruises
- Adventure tours
- Culinary tours
- Nature tours
- Safaris
- Senior tours
- Student tours
- Sporting events
One of the best aspects of the United States is the numerous opportunities to have fun. We enjoy hearing about the unique nature of our clients’ businesses. If you would like to learn more about how digital marketing from Tunl Agency can help your business, then contact us today.
Marketing Services That We Offer
Many are surprised to learn how many prospective customers they miss simply from having a less than ideal online presence. At Tunl Agency, we ensure you maximize the business you receive from online channels and help you improve your company’s reputation through a strong online presence. Our primary services include search engine optimization, content marketing, website design, social media marketing, paid advertising services, and reputation management.
SEO/Local SEO
Search engine optimization (SEO) is a way to improve your search ranking within Google (and other search engines). For example, if a tourist that is visiting your area wanted to find a local wildlife tour, then they may type in “wildlife tour in [city].” While they may browse through several options, they are likely to choose one of the first few they see. If your online presence is not optimized for searches such as this, then you could miss out on a lot of opportunities. Tunl Agency helps you rank higher for important keywords and key phrases.
Content Marketing
Content marketing involves the generation of your own content. The target audience is, of course, your prospective customer (i.e. tourists that are visiting your city). We ensure the content we create is optimized for commercial intent. This means we do not only target website traffic, but we also ensure it is leading to more sales for your company as well. We offer a range of content types and personalize your content marketing strategy based on your company’s needs and preferences.
Website Design
The quality of your website can have a huge impact on your ability to convert website visitors into customers. At Tunl Agency, our team of web designers understands how to create a personalized website for your business that guides website visitors through the buyer’s journey. We use the AIDA model, which stands for:
- Attention
- Interest
- Desire
- Action
This model allows us to guide the visitor through the initial interest to the sale. We can also retarget them through paid advertising as well. To learn more about how professional website design from Tunl Agency can help your business attract more customers, reach out to us today.
Social Media Marketing
If your company offers tours, then it is most likely because you have something of value to show, either because of its beauty, historical significance, or unique nature. One great way to offer teasers to your prospective customers and encourage them to visit your tour for the full experience is through social media marketing with Tunl Agency. We can personalize your social media marketing and management plan and offer a range of social media accounts to help you best reach your audience.
Paid Advertising Services
If you are not seeing desirable results from your paid advertising campaign, then we can help your tour business optimize your pay-per-click (PPC) ad accounts to generate the most return on your investment. Our services include PPC management, advertisement design, copywriting, audit service, and retargeting strategy.
Reputation Management
Tunl Agency offers reputation management services to help you improve the way visitors view your tour business and brand. We personalize your reputation management service experience based on your specific needs and goals.
Get in Touch With Our Tunl Agency Team Today
You can schedule a consultation with the link below or contact us today to discuss how our services can benefit your company. We genuinely enjoy helping our clients become the leader in their local communities, particularly as it relates to drawing the interest of tourists. So why wait? Reach out today and get started.
Click Here to Schedule a Consultation →