Digital marketing is an essential marketing strategy for casual restaurants in the modern day. In this review, we discuss the role of digital marketing for casual restaurants, highlighting the different types of services, benefits, and why casual restaurant owners should strongly consider an online marketing campaign.
A Quick Overview of Casual Restaurants
Casual restaurants, or casual dining restaurants, offer a relaxed environment where guests can come, sit down, and enjoy a meal for a more affordable price. This is in contrast to a fine dining restaurant that offers a more formal dining experience. However, it is a step up from a fast food restaurant in terms of dining atmosphere and service.
What is Digital Marketing for Casual Restaurants?
Digital marketing for casual restaurants focuses on increasing the number of guests by targeting potential consumers through online channels such as Google and social media (i.e. Youtube, Facebook, Instagram, etc.) For example, a casual restaurant may run paid advertisements on Google and social media that target families who are local to the area. Specifically, they may offer a promotional deal for first-time guests and direct them to a website page where they can learn more about the casual restaurant.
What Does Digital Marketing for Casual Restaurants Include?
Search engine optimization is the most well-known form of digital marketing for casual restaurants. This involves efforts to improve the restaurant website’s rank in Google. This is done by increasing the website’s domain authority, generating more content, and creating a well-developed and user-friendly website. Of course, there are a variety of other digital marketing services, such as website design, content marketing, social media marketing, paid advertising services, influencer marketing, and reputation management.
What are The Benefits of Digital Marketing for Casual Restaurants?
Many casual restaurant owners are surprised by the benefits they receive from their digital marketing campaigns. Here are some of the more commonly reported benefits:
- Improved search rankings on search engines such as Google
- A well-developed website that allows for easy online ordering and reservations
- Increased traffic to your website via content, paid ads, social media referrals, and more
- An improved online reputation (i.e. better and more reviews on Google)
- A cost-effective marketing strategy that produces results that last long-term
When Should I Consider Digital Marketing for Casual Restaurants?
We encourage a digital marketing strategy for every casual restaurant owner. This helps ensure you continually have new guests come to your restaurant via a strong and reputable presence online. Specifically, you may need digital marketing for your casual restaurant if you notice any of the following:
- You are not seeing many online reservations or orders
- Your online reputation (i.e. Google review rating) has taken a hit in recent months or years
- You have noticed a significant decline in your online traffic (or have not been able to generate much traffic in the first place)
- You are seeing a high bounce rate and conversion rate with your website
- You are not satisfied with the appearance and functionality of your website
- You are not seeing a return on your paid advertising investment
New and established casual restaurants can benefit greatly from professional digital marketing services. Of course, your needs may vary based on the age of your restaurant and your marketing budget. For this reason, we recommend a personalized digital marketing strategy from a reputable and trusted agency.
How Does Digital Marketing for Casual Restaurants Work?
We recommend working with an experienced digital marketing agency that understands the restaurant industry (and casual restaurants, in particular). They can put together a personalized proposal based on the specifics of your restaurant’s situation, goals, and marketing budget. Your proposal may include an overview of the services and what deliverables are included in the campaign. They may also establish how long the results should take and the cost of the services.
If you decide to move forward, then the agency gets to work. Of course, the specifics depend on the type of services that you choose. For example, they may begin by creating (or redesigning) a professional website for your casual restaurant. This may include a reliable online ordering system and the ability to make reservations from the website. In some cases, it may also involve the development of a mobile application. Content development may also be included, along with a range of SEO tasks to ensure your website ranks well and receives traffic with commercial intent.
Tunl Agency Offers Digital Marketing Services for Casual Restaurants
Are you interested in digital marketing for your casual restaurant? If so, then contact the experienced and professional team at Tunl Agency. We can help customize your digital marketing strategy to produce high-quality results that last. Contact us today and/or schedule a consultation via our website for more information and to get started.