Search engine optimization (SEO) is a great way to improve your rank within Google’s search engine results pages (SERPs). An extensive SEO audit determines what is holding you back from ranking high on the first page of Google search results, particularly for keywords that you find most important for your business.
What is an Extensive SEO Audit?
An extensive SEO audit is an evaluation of all of the factors that affect your website’s visibility in Google search results. Notable benefits of an extensive SEO audit include finding critical technical errors that affect your search ranks, determining which keywords you should target, analysis of your backlinks for an optimized backlink strategy, and improvements in your website sales funnel.
We recommend an extensive SEO audit for businesses that are not seeing the traffic they desire from organic traffic. You may also be a good candidate for an extensive SEO audit if your traffic is not leading to a desirable rate of conversions.
What Does an Extensive SEO Audit Include?
The standard extensive SEO audit process involves an evaluation of all aspects that may play a role in your domain authority and rank within Google SERPs. Our services include:
- Google Analytics (GA) Review
- Google Search Console (GSC) Review
- Technical SEO Review
- Keyword and Content Review
- Backlink Analysis
- UX/UI Testing
- Website Speed Report
- SEO Strategy Recommendation
- Image Optimization
- Sales Funnel Review
We often recommend our extensive SEO audit process along with other digital marketing services. Our recommendations at the end of your extensive SEO audit can tell you more about SEO actions you can take to improve your rank within search results.
Google Analytics (GA) Review
Google Analytics is Google’s free version for you to track your website’s analytics. This includes conversion metrics, traffic-related metrics such as average time on site and bounce rate, navigation summary, demographic information, traffic by channel, and more. We also use more comprehensive (paid) toolkits such as SEMRush, but Google Analytics is a powerful tool we utilize for review purposes as well.
Google Search Console (GSC) Review
Google Search Console (GSC) allows you to check page indexing statuses, crawling errors, search queries, traffic reports, and more. We conduct GSC reviews to determine the health of your SEO efforts and determine areas for improvement.
Technical SEO Review
A technical SEO review is an extensive audit of all website factors that affect your rank positions. These factors include but are not limited to site speed, mobile friendliness, crawl errors, status codes, sitemap statuses, and consistent URL structure.
Keyword and Content Review
Content is an integral part of SEO. an extensive audit includes a detailed review of your ranking keywords and the quality of your content. This helps identify missed opportunities that you can capitalize on with content development, technical improvements, and other SEO practices.
Backlink Analysis
Backlinks are votes of confidence that tell Google your website should be trusted. However, not all backlinks are helpful. Low-quality links may hold you back (in which case they should be removed). Backlink analysis also identifies broken backlinks, which are prime link-building opportunities.
UX/UI Testing
A well-designed helps rank positions, along with showcasing your organization in a professional manner. User experience (UX) and user interface (UI) testing identify the quality of your website from a digital marketing (and SEO) perspective and may include improvement recommendations.
Website Speed Report
A website speed report details the speed of each one of your website pages. Slow load times can greatly impact the user experience as well as directly (and indirectly) impact SEO results. This service helps you identify and fix load issues, such as image files that are unnecessarily large.
SEO Strategy Recommendation
Your extensive SEO audit also includes an SEO strategy recommendation. This outlines the actions we believe your organization should take to improve its standings within Google’s search engine results pages (SERPs). Our team can assist you with the needed services or provide guidance for you to conduct your own SEO campaign internally.
Image Optimization
As mentioned, image sizes can greatly impact load times and subsequently negatively affect SEO results. Additionally, well-optimized images can improve your website design and user experience. Image optimization involves ensuring the appropriate file sizes and properly placing your custom and stock images across your site (and elsewhere).
Sales Funnel Review
Conversions are the ultimate goal. An extensive SEO audit helps you identify the quality of your sales funnel. This is based on research of the buyer’s journey for your products and services. We recommend improvements (if necessary) to assist with an optimized sales funnel.
Start Your Extensive SEO Audit Today
More sales are happening online than ever before. Tunl Agency can help you improve your search rank positions and provide you with an edge over your local competition. Schedule a consultation (via Google Meet) to get started.