What Are The Goals of a Content Marketing Campaign?

Content marketing is a digital marketing strategy that focuses on the creation and publishing of industry-relevant information. Your content marketing campaign should focus on certain goals to help establish yourself as a leader within your industry. This review discusses the best goals of a content marketing campaign.  

What is a Content Marketing Campaign?

A content marketing campaign is your organized approach to publishing content. Your campaign should involve the consistent publishing of interesting and relevant information for your target audience. There are different types of content to consider for your campaign, such as:

• Blog posts
• Guest posts
• Online guides
• Service pages
• Infographics
• Social media content
• Paid content
• Press releases

Your content marketing campaign should also include detailed research of the keywords you would like to target and your competitors. It is best to organize all aspects of your campaign before you begin, such as who will create your content, when you will post, and where you will post. The best platforms to post your content may include your website’s blog, relevant blogs within your industry (for guest posts and press releases), and social media. 

5 Goals for Your Content Marketing Campaign

Of course, it is important to establish your own, personalized content goals. However, there are some more general goals that you should strive for with every content marketing campaign. 

These goals include increasing your company’s brand awareness, establishing yourself as a leader within your industry, increasing the amount of organic search traffic you receive, improving your website’s domain authority score, and increasing your number (and rate) of conversions. The following is a more detailed look at each content marketing campaign goal. 

1. Increase Your Brand Awareness

Brand awareness refers to your customers’ (or prospective customers’) familiarity with your brand. The more your customers see your brand and have positive associations with it, the more memorable it becomes. This leads to more conversions and an improved reputation. 

Your content marketing campaign should focus on the goal of increasing your brand awareness through the publication of high-quality content that drives traffic to your website. This also allows for better retargeting opportunities through paid advertising and social media. 

2. Establish Yourself as an Industry Leader

Another focus of your content marketing campaign is on becoming a leader within your industry. To do so, your content should be engaging, relevant, and trustworthy for your target audience (your customer). By establishing yourself as a leader within your industry, your prospective customers are more likely to purchase. This should reflect itself in improved conversion rates and bounce rates. 

3. Increase The Amount of Organic Search Traffic

Organic search traffic refers to website visitors that find your content through organic (natural) means. Most notably, this occurs through Google search. For example, a website visitor may find your content after searching “food catering near me.” 

Increasing your organic search traffic is the primary focus of an SEO campaign. However, it is also one of the main goals of your content marketing campaign as well. This is largely because it is a free method of marketing and produces quality results that are sustainable over a long period of time. Paid marketing, while still valuable when implemented properly, is a short-term solution that is much more costly with a small return on investment in many cases. 

4. Improve Your Domain Authority Score

Domain Authority (DA) and Page Authority (PA) measure how successful your website (or webpage) is likely to perform in Google’s search engine. The scores were developed by Moz, an SEO software development company. These scores are accurate, and they give a clear indication of how much Google respects your website. 

Your goal should be to improve your domain authority score significantly. Achieving this goal may involve posting content to your website consistently, implementing a link-building strategy, and encouraging your visitors to share your content on social media.