Wineries and vineyards that implement digital marketing strategies often see major increases in their online sales. In this review, we discuss the role of digital marketing for wineries and vineyards, highlighting the most effective and popular services, the benefits of digital marketing, and more.
Digital Marketing for Wineries and Vineyards Explained
Digital marketing for wineries and vineyards is a way to improve your online reputation, reach more potential customers, and (most of all) create more sales through online marketing channels. Digital marketing is constantly evolving, and the recommended services may vary. However, the most popular digital marketing services that offer reliable and quality results include:
- Content marketing
- Website design
- Social media marketing
- Influencer marketing
- Paid advertising
- Reputation management
Below we discuss the four most popular types of digital marketing services for wineries and vineyards, although a personalized strategy and approach is strongly recommended.
SEO for Wineries and Vineyards
SEO, which stands for search engine optimization, is a way for wineries and vineyards to improve their rankings in search engine results pages. This is done through the creation of content, the optimization of your website performance, and improving the technical aspects of your website. Specifically, an SEO campaign may prioritize keywords such as:
- Winery in [city]
- The best wine in [city]
- Winery vs. import wine
- Benefits of wineries
- How wineries and vineyards work
- Best wine for restaurants
As you might imagine, many of the keywords (and entities) you target for your winery and vineyard should center around your area. This is particularly true if you sell at your winery. If you primarily or exclusively sell online, then local SEO may not be as important. Of course, every winery and vineyard is different. For instance, if you primarily sell to other businesses (i.e. restaurants) rather than individual consumers, then your SEO approach may look different.
Content Marketing for Wineries and Vineyards
Content marketing and SEO go hand-in-hand. Content, such as blog posts, social media videos, and service and product pages, are what you are trying to rank, and SEO is the method to help ensure they do rank well and drive traffic to your website.
Specifically, you should focus on content that has commercial intent for your winery and vineyard. For instance, “How to grow your own vineyard” may drive traffic but will not lead directly to conversions. On the other hand, ranking well for terms such as “the X best wineries and vineyards in [city]” is far more likely to produce sales.
Website Design for Wineries and Vineyards
A professional website is essential for wineries and vineyards, regardless of whether you sell in-store or online. A professional website can allow for online ordering as well as present your company positively and make a quality first impression upon potential customers. A quality website is also essential for strong rankings in Google and optimal conversion rates once potential customers reach your site.
Social Media for Wineries and Vineyards
If you have access to beautiful vineyard space and have a fascinating process of creating your wine (and other products), then you should show it off on social media. Social media is perhaps the quickest and easiest way to improve your reputation online and drive more traffic to your site and (more importantly) to your winery and vineyard.
Social media management strategies should include regular and consistent posts on all accounts, active monitoring and response to comments and direct messages, and innovative and modernized strategies such as influencer marketing. Of course, your social media strategy should be personalized and unique according to your specific winery and vineyard’s goals and needs.
Professional Digital Marketing Services vs. DIY Strategies
It is entirely possible to conduct your own digital marketing campaign, particularly if you (or other members of your team) have a sizable amount of available time each week and you are willing and able to put in the effort necessary to learn and implement the changes. However, if you do not have much available time or a marketing professional or team, then it is best to work with a professional digital marketing agency.
In particular, you should choose a marketing agency that understands the winery and vineyard industry as they can provide a more personalized strategy that helps you reach the right audience and drive more sales. A professional agency is equipped with multiple digital marketing professionals (i.e. SEO specialists, content writers, web designers) who can operate as your outsourced marketing department to help you drive more growth and improve your reputation online.
Tunl Agency Offers Digital Marketing Services for Wineries and Vineyards
Tunl Agency offers digital marketing services for wineries and vineyards. We understand the industry well, and it is our pleasure to help our clients grow substantially and (frankly) make more money through a modernized digital marketing approach. If you would like a personalized strategy recommendation, then reach out to us today.