The fact is many people go online to find a cafe or coffee house in their area. Whether you rely upon local customers or tourists, it is essential to have an established and modernized digital marketing strategy to continually attract new customers to your cafe or coffee house. In this review, we explore the role of digital marketing for cafes and coffee houses, highlighting the services that are included, the benefits, and more.
What is Digital Marketing for Cafes and Coffee Houses?
Digital marketing involves marketing and advertising efforts via several online channels, including but not limited to search engines, social media accounts, email, and more. There are several goals of digital marketing for cafes and coffee houses. Notably, the goals include (but are not limited to):
- Attract more first-time customers
- Improve your cafe’s online reputation
- Optimize your cost to acquire a guest
- Generate more revenue and profit
Every digital marketing strategy should be personalized according to what works best for your cafe and coffee house. Here is more information about the benefits of digital marketing for cafes and coffee houses.
Attract More First-Time Guests
Your cafe or coffee houses quality service, food, and vibe will be what keeps guests coming back. With this in mind, most digital marketing campaigns for cafes and coffee houses are focused on attracting first-time guests. In order to do so, you need to understand your ideal customer persona (ICP). For instance, are you reliant on tourists or are you searching for locals who may have never come across your cafe?
Improve Your Cafe’s Online Reputation
A digital marketing campaign should also focus on improving your online reputation; this is incredibly essential for cafes that operate within the hospitality industry. The better your Google reviews (and general reputation) the more sustainable your business will be long-term.
Optimize Your Cost to Acquire a Guest
Another goal of digital marketing for cafes and coffee houses is to optimize your cost to acquire a new guest. You want the acquisition cost to be as low as possible; this is where your return on investment will come from long term. Your digital marketing strategy can optimize the cost per acquisition by focusing on the proper customer segment and the services that are most effective in meeting them where they are online.
Generate More Revenue and Profit
The ultimate goal of digital marketing is to generate more profit. In order to ensure you are receiving a return on your investment, you should take time to understand what key performance indicators (KPIs) matter most.
Notably, you should focus on your cost to acquire new guests and the return on your digital ad spend investment (if applicable). Of course, additional KPIs such as bounce rate, average time on site, and conversion rate all are important as well. Ultimately, you should see an increase in revenue and profit from your digital marketing campaign within 6 months from launch.
What Does Digital Marketing for Cafes and Coffee Houses Include?
The most common digital marketing services for cafes and coffee houses are search engine optimization, content marketing, website design, social media marketing, online paid advertising, and reputation management. Innovative services such as influencer marketing can be effective for cafes and coffee houses as well. Ultimately, a personalized digital marketing strategy is the best approach (see below).
Digital Marketing Strategy Example for Cafes and Coffee Houses
Let’s say your cafe and coffee house relies solely upon word of mouth to bring in new customers. This is nice if you provide an excellent service and have loyal customers. However, you cannot predictably or reliably scale word-of-mouth advertising. In this case, the cafe and coffee house may benefit from the development of a professional website that allows for seamless online orders and reservations.
A recommended digital marketing strategy may also include the development of video content to display the quality of service and excellent food. Written content via your website blog may help as well. For example, let’s say your cafe and coffee house targets digital nomads who regularly work in coffee houses. You can create written content such as “X best coffee shops to work at in [city], listing your cafe as the top one.
This can generate traffic from Google Search and help you more reliably bring in new customers. Of course, cafes and coffee houses should also implement a successful social media campaign as well. We recommend a personalized approach and strategy from a digital marketing agency.
Tunl Agency Offers Digital Marketing Services for Cafes and Coffee Houses
Are you interested in digital marketing services for your cafe or coffee house? If so, then contact Tunl Agency today. We help cafes and coffee houses modernize their marketing approach and successfully implement digital marketing strategies. So, why wait? Get in touch today to receive a free, no-obligation proposal and get started.