A PPC management agency can help restaurants optimize their paid advertising campaigns for the most optimal conversion rates. Restaurants have unique goals as it pertains to PPC management, so working with an agency that specializes in the restaurant industry is important. This review discusses precisely what a restaurant PPC management agency can do for your business.
What is PPC Management for Restaurants?
Pay-per-click (PPC) advertising is a form of online advertising in which your advertisement is shown to prospective customers through online channels. It is called pay-per-click because you pay based on the number of times your advertisement is clicked (which usually leads to a specific page on your website). Some of the more popular platforms for PPC ads include:
- Google Ads
The ultimate goal of your PPC advertising campaign is to generate more revenue than what you are spending on your ads over time. The best way to ensure the optimization of your restaurant ads online is to work with a PPC management agency that understands the restaurant industry.
What Does a PPC Management Agency Do?
It can help to understand precisely what the role of a PPC management agency is and how they can help your restaurant. The following is a detailed review of six of the primary ways a PPC management agency can help.
1. Review The Performance of Your Current PPC Accounts
Your PPC management agency may begin with a detailed audit of your existing PPC accounts (if applicable). This may include a review of the keywords you (or an agency you have worked with) chose to target and how much success they have had with the campaign(s).
They also review the specific demographics that were targeted and why. They may also review other factors such as your remarketing strategy, banner ad designs, copywriting, and landing page optimization, among numerous other factors that play a role in the success of your campaign.
2. Analyze Your Industry and Competitors’ PPC Efforts
Industry analysis and competitor analysis are important components of a PPC campaign. By understanding your industry (including consumer pain points) and your competitors’ PPC efforts, you can capitalize on opportunities they may have missed and avoid mistakes they have made with their campaigns. Subsequently, before launching the campaign, your PPC management agency should go through an extensive analysis of both your competitors and your industry.
3. Research Keywords for Your Restaurant’s PPC Campaign
Keywords and keyphrases are also an integral part of your PPC success. Your campaign should target keywords that receive optimal traffic each day. They should also have commercial intent, which means that those who search for the keyword have the intent to visit your restaurant or purchase your product or service.
For example, someone who searches for the term “Italian food in Omaha” is more likely to purchase than someone who searches the term “how to make pasta.” Of course, not all types of PPC ads are shown based on search.
4. Craft Messages to Include in Your PPC Ads (Copywriting)
It is harder than ever to capture and keep the prospective customer’s attention. Subsequently, copywriting and the ability to craft a message that resonates immediately are of the utmost importance during your restaurant’s PPC campaign.
A PPC management agency should have experienced copywriters on their team that understands how to write successful PPC advertising messages for different types of PPC displays.
5. Manage Your Bid Prices for Your Keywords and Keyphrases
Every keyword and keyphrase has a cost per click (CPC). This represents how much you are charged per each click you receive. To use the same example, “Italian food in Omaha” has a cost per click of $0.78 and receives approximately 340 searches each month.
However, while this is the average cost, you can set bids to help lower your cost per click; this is known as strategic bid management. PPC management agencies understand how to optimize your ads and bid strategy to lower your costs and maximize the return on your PPC investment.
6. Optimize Your Landing Pages for an Optimal Conversion Rate
Conversion rate is simply the number of times you achieve your goal (i.e. book a reservation) divided by the number of total web visitors. A PPC management agency should not only help craft your PPC ads but should also optimize your landing pages for conversions. This should include leading customers through the buyer’s journey (sales funnel). For the highest success rate possible, a retargeting strategy is also encouraged.
Call The PPC Management Professionals at Tunl Agency to Get Started
Are you searching for a PPC management agency for your restaurant? If so, then look no further than our paid advertising team here at Tunl Agency. We specialize in digital marketing services (including PPC management) for the restaurant industry.
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